About us

Not pink or blue bloomed from our research within the baby clothing industry in New Zealand and around the world. We found there was a limited amount of gender neutral, sustainable baby clothes and no one had combined these two elements in one brand.

We wanted to create a range of clothing that not only looks amazingly cute but can be passed down through generations of family and friends. Our focus when creating this brand was on these two core elements being sustainable and gender neutral as we have a great belief that clothes should last the length of time and when the end of their life cycle is here they should be able to decompose and leave the least amount of waste on our planet.

The founder of not pink or blue, completed her degree within fashion design and sustainability and had a goal from the beginning of starting not pink or blue that she was going to create a brand that had limited impacts on our planet. She believes this will not only benefit us but also for our generations of little ones to come. By purchasing with us we are all doing our part.

The name not pink or blue stemmed from the idea of having a gender neutral brand and not putting a colour to a gender, we believe all colours should be inclusive and having a gender neutral element to our brand, we can pass down to family, friends, family friends and so on haha! without having to worry if it is to feminine or masculine. We are so excited to be starting this journey with everyone and hope you enjoy our brand as much as we do. 

Love, 

The team at, Not pink or blue xx